Create a dedicated account team in San Francisco (Visa's headquarters) to participate in the strategic development, property management, and event/hospitality execution of Visa's sponsorships.

For the past five years, GMR has assisted in activating the pass-through rights for a variety of national programs including the NFL, the Olympic Games, NASCAR, Disney, and Visa Triple Crown of Horse Racing. GMR executes major hospitality programs at events such as the Super Bowl, Daytona 500, Kentucky Derby, and the Tony Awards, and evaluates sponsorship investments using a custom-created proprietary Sponsorship Evaluation System.

Sponsorship investments are evaluated using a custom and proprietary Sponsorship Evaluation System we developed for Visa. Named V-SAM (Visa Sponsorship Activation Monitor), this tool measures strategic fit, member and merchant participation, property rights, marketing integration opportunities, and overall program activation against defined consumer targets. GMR has developed brand-centric evaluation systems for several clients and brings unique perspective and experience to these assignments.