GMR

Drive brand visibility and trial, generating impact, brand awareness, and intent while integrating with advertising efforts to go beyond passive sampling.

Created a program inspired by Orbit's television advertising to make a memorable impression of the brand positioning - a "just brushed clean feeling no matter what." Samplers acting as "Field Research Teams" traveled in flashy white pickup trucks and on branded Vespa scooters to deliver samples. Advertisements were featured on top of taxis and samples were delivered to passengers with their receipts.

Delivered 7.5 million samples of Orbit in two months.

Awards: Winner of a Promo Magazine Pro Award for the "Best Use of Advertising".