GMR

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ING Running for Something Better

ING Running for Something Better

Strategy

In 2003, GMR negotiated for ING to become the title sponsor of the NYC Marathon. After winning the award for the Best Event Marketing Program of the Year and Best Sports Marketing Sponsorship in 2004 for the ING NYC Marathon, GMR continues to evolve ING's running strategy across multiple running events. Each event delivers demonstrable improvements for race participants, spectators, and the communities along race routes.

Live Solution

In 2006, we will add the ING Miami Marathon and other additional key US running events to our ING portfolio, which currently includes NYC, Twin Cities and Ottawa. GMR will also announce ING's running platform well beyond 2007. The ING Run For Something Better program will reach more than 15,000 kids in schools and communities with little or no Physical Education programs.

Results

ING has become synonymous with great running events and is recognized by running enthusiasts and elite runners as the premier partner of the running lifestyle in the United States.

©2008 GMR Marketing LLC