GMR
The way to live marketing
ESPN Videogames
Strategy
Develop and leverage key partners in order to increase brand awareness and maximize hands-on trial opportunities.
Live Solution
Total awareness exceeded expectations, and the tour created significant promotional value via local radio support as well as national media exposure on G4TV network.
Results
Total awareness exceeded expectations, and the tour created significant promotional value via local radio support as well as national media exposure on G4TV network.