GMR

Develop a program to educate and engage consumers with the latest technology available at Best Buy, while promoting the fun factor of the Best Buy shopping experience.

The Best Buy Fun Zone, a 53' interactive touring attraction, gives consumers hands-on experiences with the latest technology and provides a popular detour from the usual activities at sporting events and family-oriented festivals.

Over 1.4 million consumers have experienced the Fun Zone since its launch, with 86% of exit-surveyed participants considering Best Buy as the leader in technology. 85% of participants indicated they would make a purchase from Best Buy in the next six months.