GMR
The way to live marketing
ALLTEL Racing Nation Fan Bash
Strategy
Develop a program that will target NASCAR fans at the grassroots level and build an association that ALLTEL is the telecommunications company for race fans.
Live Solution
The ALLTEL Racing Nation Fan Club - an integrated program which consistently communicates the ALLTEL brand personality to a defined target audience while leveraging ALLTEL's NASCAR sponsorship in an efficient manner.
Results
Collected 50,000 lead generations for ALLTEL's marketing efforts.